Why OTA's should be afraid of travel agents adopting mobile

Most travel agents/agencies recognize the rapid ascent of mobile, however most have yet to develop a full understanding of its reach and impact. Mobile rearranges the relationship between a travel agent/agency and its customers, much the way the original wave of digital disruption did back in the 90"s. This market shift scrambles established patterns of consumer behavior and makes it more circular and personal.
In my opinion we as travel professionals will benefit from this scramble the most. We can provide an end to end consumer experience that if provided a mobile tool that's scalable will be second to none.
The mobile experience is a whole new universe of connectivity that’s local (always in your pocket), personal (tailored to your needs and preferences), and social (all your friends are with you as well). And of coarse it’s always on. For travel agents, the opportunity to build brand, foster relationships, drive incremental revenue opportunities, and add to the overall service offering is enormous.
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