About 6 months ago my business partner gave me an ultimatum

Stop selling like its the 1980's

What did he mean you ask ?

Stop cold calling customers, working without systems and driving from one sales call to another.

Essentially he asked me to give up my sales role and adopt the role of a digital marketer.

I have to be honest I was reluctant at first. I had a lot of success as a sales person and felt the transition may not produce the same results.

So where did I start ?

To begin I Identified my ideal customer.

In most travel agents cases its a customer that values customer service, has disposable income, values their time and loves to travel.

I then asked myself  "Where do these people hang out ? "

Based on my research I identified two places in which I would focus my efforts in the very beginning.

One was my blog

The focus would be to educate and add value via my blog

Example: Why you should invest a little more in your next beach vacation and discover Aruba

Two was Linkedin

The Focus was too connect with fellow business owners who I felt based on their profile fit my ideal customer

So how has it gone so far ?

I have to be honest at the beginning, I felt as though I was speaking to an empty room, however about two months in, I started to see the fruits of my labor. Digital marketing is like farming you have to plant the seeds, wait for the crop to grow, and then start to harvest.

Interested in following our shift to digital marketing ? Click here