The money is in the list
Travel agents still don’t use mailing lists enough. Someone signing up for your email newsletter is someone you’re going to be able to reach easily, and engage. As long as they remain subscribed they give you the right to reach them directly. This is an open invitation to communicate with your customers.

Tweets, Facebook statuses, or any other social media platforms can be useful. But the best way to make sure someone receives information is still using an email. It’s your job to choose the right subject lines and to tell the right story, that way you can ensure your customers are engaged and finding value in your correspondence.

Here is how successful travel agents use their customer email list.

They write meaty posts catered to a particular target. Below are some examples

( Target audience ) Families T  "How Disney's magic bands are using technology to enhance the customer experience."

( Target audience ) Honeymooners " Five mistakes honeymooners make when booking their dream honeymoon

( Target audience ) Luxury " The case of the couple who was penny wise and pound foolish "

( Target audience ) Cruisers " 5 ways small ship cruising provides a superior experience to the large mega ships "

Here are others ways you can use your email newsletter database 

Gauge the interest people have in your group promotions 

Keep people informed about your services and value proposition.   

Asking people for feedback 

Asking people to vote for local awards and announce new designations. 

Letting people know about great news and milestones Once you have your newsletter going, keep sending email regularly (but not too often) so people don’t forget about you. 

Use services like Mailchimp and Aweber or click here to see how the travel valet is revolutionizing the way you use your email list to drive revenue and retention.

SIDE BAR Were you at any point thinking that's great but I don't have a great website, newsletter or the ability to drive newsletter sign ups ? If you answered yes Click here and visit Travel agency tribes " The go to digital marketing company for travel agents "